The classifiers have rated it M, warning of moderate action violence and advising that its suitability is for children aged 15 and over.The merchandisers, on the other hand, have determined the suitability of the Ironman franchise at age 4.
There is something insane about the continuing lawful marketing of products based on adult material at very young children.
Next to this costume on the shelf was a Pirates of the Caribbean outfit for a three-year-old. Why? Because they can.
The only way to stop this madness is to boycott the products.
A four-year-old doesn't have the purchasing power. We do and it's time we started exercising it by just saying 'no'.
2 comments:
I agree, the movie ratings are there to give us a pretty good guide as to movie suitability for our kids. A year or so before they hit the age barrier to a particular rating it would be no surprise for kids to be wanting to go to that rating movie. In this case, M-rating, really is for 14+, and dress ups are for 9- so quite some disparity. I'm all for letting children grow up slowly, there's plenty of time for adult stuff when they get to be adults.
Couldn't agree more - it's a drip feed effect - every drip taking away a little bit of childhood
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