Potato chips will hurt you

Noooooooo. The domestic cricket final is now behind us and that can mean only one thing - it's football season. That means hours and hours of grown men behaving badly invading our television screens - grown men spitting, swearing and generally acting in entirely unsportsman-like ways. Almost all of this will be played out in prime family viewing time because our broadcast code allows both news and live sport to be aired without classification.
But there's something even more sinister than Joey Johns calling touch judge Matt Cecchin "a f---ing c---" right in front of the television cameras and therefore right in front of our kids. Choosing the radio commentary will protect our kids from potty mouthed footballers but there's no escaping a far worse evil - potato chips.
Football mad youngsters are being lured into eating bags an bags of fat and salt not because they like the taste but because of the collector cards inside.
Just like the fast food chains that provide toys to accompany kids meals, the chip makers are preying on children enticing them to eat food that's not good for them in quantities that are not good for them to collect the token.
For many kids its the card or toy that's the main game but reaching that goal means eating food that would most assuredly not win the Heart Foundation's Tick of Approval.
Yes, parents have a role to play to control what their kids eat. But there seems to be a reluctance at the highest level to take any action to prevent manufacturers from directly marketing junk food to kids.
Health authorities have stopped cigarette advertising on television but children's television is packed solid with ads for food that we all know can have negative health impacts on kids.
Licenced premises can not advertise promotions to adults that might encourage binge drinking but there seems to be nothing wrong with using collector card to encourage children to binge eat potato chips.
So forget the bad language on the football. It's the hot pie and chip culture of football that's the risk. Sticks and stones may break your bones but potato chips will hurt you.