The car company had bugger, the tourism commercial had bloody and now the soft drink company has bastards.
None of the words is exactly dreadful and absolutely all are part of the normal Australian language but still they are not words most of us want to hear coming out of the mouths of our kids.
Having the words all over billboards makes it pretty to argue that it is not a nice word.
It also shows a lack of imagination in the creative minds of advertising agencies.
Don't have a campagin? I know let's use a soft swear word. Done.
And just to prove the bastards really are out to get you, now there's a relish called Baa'Stard.
1 comment:
One that I did think was quite smart was a product to help start particularly stubborn motors. (and I have been heard to utter the name while trying to get a recalcitrant motor started on a particularly cold morning (such is today)
It is called "Start Ya Bastard"
I have added a link to the image of the can for proof...
http://www.nulon.com.au/images/productImages/syb/pic-Start_Ya_Bastard_Instant_Engine_Starter.jpg
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