It's a world of laughter. It's a world of tears. It's a world where our children are being marketed to at every turn.
Until recently there was a world of difference between watching children's TV on Disney Channel and watching the same programs on free-to-air TV.
Disney was an ad-free zone, a safe place where children might learn to talk about recess and janitors but where they could watch TV without being bombarded with messages to buy, buy, buy.
That world has now gone. Watching the Disney Channel on the weekend was as bad as watching Saturday Disney on the 7 Network - wall-to-wall ads only broken occasionally to fit in some programming.
It's a crying shame that Disney has effectively sold out on kids and a decision that ultimately may cost them. I can not be the only parent that factored in the lack of ads into the decision to subscribe to Pay TV.
The high rotation ad for Dog Poo Barbie - a Barbie Accessory called Tanner which comes with a pooper scooper to help waif-girl be a responsible pet owner - is making me question the value of my investment.
The Disney Magical Kingdom just lost much of its sparkle
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