The mother of all insanities

Necessity may be the mother of all inventions but this just seems to be pandering to the mother of all insecurities. Power parents seeking power parenting tools.

Business cards for mums. Yes, being a mother is the most important job anyone can take on but is it one that requires a business card? Mummy cards are apparently "for anyone tired of rummaging through bags for a scrap of paper and pen to exchange contact details".

This, according to the website, is how we communicate to other mothers details such as our home number, mobile number, email address, home address, children's names, birth dates or allergies.

So rather than getting to know a new mum or dad before dropping off our child for a party or play we thrust a business card in a parent's hand and cut and run confident they have all the necessary information to safely care for out little one.

Even if you accept that these could be handy, just how often would you really need one (if you don't count the over-sized gold fish bowls at the counter of the local coffee shop)?

These cards come in boxes of 100 which at $80 plus $10 postage works out at 90 cents each - rather a lot for exchanging contact details.

Dealing with the other school parents is not like closing a corporate deal and doesn't require the same tools. Let's leave the business cards for the suits.